Businesses often have to deal with changes, whether they are new technologies, shifts in market trends, or internal restructuring. It's important to be able to adapt to change to ensure success. That doesn't mean it will be easy. You may have to deal with pushback from your team or your customers. You might even feel resistant to some changes. Change can bring about feelings of stress and anxiety, but if you take the time to understand how the changes will impact your business, you can start to become more comfortable with them.
"Once you have all the relevant information and the support you need so that the anxiety is reduced a bit, you're better able to strategize effectively," says Meredith Wells Lepley Ph.D. at Psychology Today.* "Brainstorm all the possible steps you could take to move yourself forward in this new reality. When it seems all reasonable options are on the table, consider them carefully and choose the very best one for you."
Following are five tips for managing change more smoothly.
1. Lead By Example
Lead by example. Your team will better be able to cope with changes if they see that you are also able to do so. It's up to you to set the tone. Approach change with confidence, flexibility, and a willingness to learn. If your employees see this from you, they are likely to be more open to acting the same way. Maintain a positive attitude and get involved with any new processes or tools.
2. Discuss Changes with Your Team
Stay transparent. Explain why changes are being made and what the expectations are. Explain the goals for how the business will benefit from the changes. Share steps you're taking to make the transition as smooth as possible.
It can be a mistake to implement changes without discussing them with employees. Your team may be resistant if they don't understand the changes being made. As you explain, ask for feedback and listen to concerns. Even knowing that you're listening can make it easier for them to accept the changes. Conduct team meetings as changes roll out. Keep your team updated and provide plenty of opportunities for employees to ask questions as you move forward.
3. If You're Resisting a Particular Change, Consider Why
Is there a specific change that you're struggling with yourself? If you are resistant to one, take the time to consider why that is, and you might be able to better address it.
Are you worried about the cost, the learning curve, or the potential impact on operations? Identify the root of your concern, and then develop a plan to address it. Research, seek advice from an expert, or simply get used to what you're dealing with. Chances are you're mainly dealing with fear of the unknown, and this will subside once you implement the change and are able to get used to it. If your concerns are valid, and research has done nothing to ease your anxiety, look into realistic alternatives.
4. Consider How Changes Will Impact Customers
It's important to consider how any changes will impact your customers. You don't want to rush into changes that will chase customers away.
Think about any change from the perspective of the customer. For some things, the customer is not likely to know the difference, but for others, they may notice, particularly if the product or service is being affected. Changes you may perceive as positive may not translate that way to customers who aren't looking for change.
Ensure that any change improves the customer experience, or at the very least doesn't worsen it. Make sure it won't create any confusion or frustration. If you must make a change that a customer may resist, such as a price increase, communicate to your customers so they understand. For example, if you have to raise prices to deal with supply chain issues, they may be more receptive than if you just increase the price with no explanation. Treat any change the right way and you may actually be able to improve customer relationships simply by being transparent and communicative.
5. Consult
If you are intimidated by changes, bring in a consultant. Having an expert who understands your dilemma can help you navigate it in a way that makes sense foryour business. A consultant can put your mind at ease and guide you through unfamiliar territory.
You don't necessarily even have to go to a business consultant. Talk with mentors, industry peers, accountants, HR specialists, or any other professionals who may be able to help you make informed decisions. Talk to other business owners who have experienced similar changes. They might be able to offer valuable perspectives, and you can learn from their experiences before making your own mistakes. They can probably help you approach your own transition with more confidence.
Change can be difficult, but it's most likely for the better. Lead your team with confidence, but don't be afraid to talk with experienced executives who can help you get a better handle on upcoming changes. Be aware of any resistance you have, and get to the root cause to determine the best way forward. Think of change as an opportunity rather than a disruption. Lead by example, and get your team to embrace the future.
