May 6, 2025
Jeremy Aguero and Brian Gordon Break Down the 2025 NSB Small Business Survey on the Latest Episode of 'Through the Door'
LAS VEGAS – Nevada State Bank (NSB) has released a new episode of its podcast series, “Through the Door: The Insider’s Perspective on Running a Business.” In “Episode Eight: Data to Empower Your Business,” host Megan Comfort sits down with Jeremy Aguero and Brian Gordon, principals of Applied Analysis, to explore the company’s 28-year journey as one of Nevada’s most respected economic consulting firms. Lifelong friends turned business partners, Aguero and Gordon share how they’ve built a values-driven organization rooted in integrity, innovation, and mentorship, while highlighting their role in shaping major economic initiatives across the state—from Allegiant Stadium and the commerce tax to infrastructure planning and fiscal policy. They also break down the results of NSB’s 12th annual Small Business Survey, offering a detailed look at the perspectives of business owners and executives on the key issues impacting Nevada’s small business landscape.
Jeremy Aguero is a principal analyst with Applied Analysis, which he co-founded in 1997. A third generation Las Vegan, Aguero specializes in economic analysis, fiscal impact modeling, and operational strategy. He holds a degree in accounting from the University of Nevada, Las Vegas, where he graduated with honors, and a law degree from UNLV’s Boyd School of Law. His work spans both public and private sectors, with projects of local, regional, and national significance. Deeply committed to community service, Aguero serves on the boards of Opportunity Village, Nevada Child Seekers, and the R&R Foundation, as well as on Nevada State Bank’s Advisory Board.
Brian Gordon is a principal with Applied Analysis and a Certified Public Accountant with over 25 years of experience in economic, fiscal, and policy research. He holds the Accredited in Business Valuation credential and has led impact assessments across Nevada’s key industries, including real estate, tourism, and infrastructure. Gordon has evaluated major venues and events such as Allegiant Stadium, the Super Bowl, and Formula 1 Las Vegas. Appointed to Nevada’s Economic Forum, he helps forecast state revenues and has served in leadership roles with the Southern Nevada Home Builders Association. He has led countless market studies and research projects, providing actionable insights for developers, policymakers, and business leaders.
Each year, Nevada State Bank partners with Applied Analysis to conduct its Small Business Survey. The comprehensive study examines economic conditions, business climate, financial performance, workforce trends, housing market insights, community engagement, and the general outlook among Nevada's small business community.
“Through the Door” features inspiring interviews with entrepreneurs and business leaders from across Nevada. From startup stories and daily motivations to overcoming challenges and finding innovative solutions, these conversations are designed to spark new ideas and insights.
New episodes are released on the first Tuesday of every month and are available on nsbank.com/podcast or wherever you get your podcasts.
About Nevada State Bank (@nevadastatebank)
Nevada State Bank is a full-service bank offering a complete range of consumer, private, and business banking services, as well as wealth management services, with a robust statewide branch network. Nevada State Bank’s colleagues regularly volunteer in their communities and have been dedicated to helping make Nevada a better place to live for the last 65 years. Zions Bancorporation, N.A. is included in the S&P 400 MidCap and NASDAQ Financial 100 indices (NASDAQ: ZION).
For more information on Nevada State Bank, visit www.nsbank.com.
A division of Zions Bancorporation, N.A. Member FDIC.