Anchoring is psychological bias that marketers use to influence how consumers make financial decisions. In a nutshell, anchoring is the tendency to make a decision by placing an emphasis on the first bit of information you receive. Join Brian Cunning, CFP® as he dives into this concept to uncover ways anchoring may be impacting your financial life.


There is a subtle tendency within all of us to resist change and stick to the status quo. This behavior can manifest itself in a number of ways, including how we make financial decisions. Join Devan Wyson, Advisor, CFP® MSFS, as he discusses ways you can challenge the status quo by not settling for the sake of familiarity, especially when it comes to your money.