The Private Bank Group

Other financial institutions promise customized services for their most valued clients.
The Private Bank By Nevada State Bank actually delivers on that promise — not just meeting clients' expectations but surpassing them. Contact any of these team members for more information.

Russell Price

Russell Price
Executive Vice President
Director of Private Banking

Russell Price has a diverse background in financial planning, asset management, trust and estate planning. Through The Private Bank by Nevada State Bank, Russell leads teams that provide customized solutions for managing the day-to-day financial affairs of high net worth and high income individuals and families. With more than 10 years of banking experience, he previously headed the Wealth Management Department for Nevada State Bank, known as Contango Capital Advisors, for six years. Russell is a founding member of the Southern Nevada Society of Financial Analysts.

Phone: 702-855-4848

Bob Ferra

Robert Ferra
Vice President
Private Banking Officer

With more than 17 years of experience in banking, Robert Ferra assists clients with daily banking transactions, cash management, and customized financial solutions to help them achieve their personal and professional goals. In addition to experience serving the high net worth clients of The Private Bank, Robert has worked in business banking, commercial lending, and Special Assets, and has taught classes on credit and accounting principles to fellow bankers. His business experience also encompasses 14 years in private money lending in southern Nevada, funding the short-term capital needs of builders and land developers.


Denise Alderette

Denise Alderette
Senior Vice President
Senior Private Bank Deposit Relationship Manager

As a seasoned professional with 36 years of banking experience, Denise Alderette knows how to meet the needs of high net worth individuals and families, facilitating their access to banking products and services, and she is committed to providing them with an exceptional level of service. Denise is her clients’ primary point of contact with the bank, and represents them with their day-to-day financial needs, as well as offering them personalized service. She works with colleagues in other departments to provide clients with a full range of financial services.


Tracy Winger

Tracy Winger
Vice President
Private Banking Operations Officer

In assisting clients and officers of The Private Bank by Nevada State Bank, Tracy Winger ensures that daily transactions meet all standards set up by the bank’s compliance department. She also acts as a liaison between The Private Bank and the operations department of Nevada State Bank. Tracy started her banking career 21 years ago and has served as a branch manager and customer relations manager. This range of experience gives her the background needed to assist the clients of The Private Bank.


John Zaby

John Zaby
Vice President
Private Banking Officer

John Zaby oversees the lending functions of The Private Bank by Nevada State Bank, providing the highest level of service to his clients. He enjoys establishing new relationships with private banking clients, as well as serving the needs of current clients. John can assist clients with lending needs, deposit accounts, wealth management and relationship banking. Before entering the banking field 8 years ago, he worked in the medical field, which gave him insight into the specialized needs of physicians and other medical professionals.


Call us today at 800-727-4743, or contact your local Nevada State Bank branch Relationship Manager to find out how our Banking Services can benefit you.

The Private Bank by Nevada State Bank is an unincorporated division of Nevada State Bank that provides specialized banking services to significant net-worth clients. Nevada State Bank is a full service retail bank that has been chartered by the state of Nevada and is insured by the FDIC.
*Bank Deposits and Certificates of Deposit (CDs) are FDIC insured up to applicable limits
**Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

Nevada State Investment Services

Comprehensive Wealth Management Services

  • Wealth Transfer Planning*
  • Tax Planning*
  • Private Business Transition Services*
  • ESOP Consultation Services*
  • Tax Sensitive Alternatives*
  • Advanced Life Insurance Planning*
  • Equity and Fixed Income Management*
  • Multi-Manager Investment Advisory*
  • Non-Traditional Investments*
  • Asset Allocation Modeling*
  • External Manager Selection*
  • Hedging and Liquidity Strategies*
  • Risk Management/Asset Protection*
  • Executor/Agent Services**
  • Trustee Services (Full, Co-Trustee or Successor)**
  • Custody and Escrow Services**
  • Elder Services**

*Nevada State Bank offers wealth management services through Contango Capital Advisors, Inc., which operates in Nevada as Nevada State Investment Services. Contango Capital Advisors is a registered investment adviser and a nonbank affiliate of Nevada State Bank and a nonbank subsidiary of Zions Bancorporation. Some representatives of Nevada State Investment Services are also registered representatives of Zions Direct, which is a member of FINRA/SIPC and a non-bank subsidiary of Zions Bank.

Investment products and services offered through Contango Capital Advisors, Inc. are not insured by the FDIC or any federal or state governmental agency, are not deposits or other obligations of, or guaranteed by, Nevada State Bank, Zions Bancorporation or its affiliates, and may be subject to investment risks, including the possible loss of principal value or amount invested.

** Nevada State Bank offers trust services through Zions Trust. Zions Trust is a subsidiary of Zions First National Bank and an affiliate of Nevada State Bank.

The information presented is not intended to be and should not be construed as tax advice.  It is not intended or written to be used, and cannot be used, for the purpose of avoiding penalties under the Internal Revenue Code.  Neither Zions Trust, Nevada State Bank nor any of their affiliates engages in the business of providing tax advice.  Clients should consult their tax professional regarding their personal situation prior to taking any action based upon this information. 

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value.

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